HE DOESN’T CARE TO SPEND HOLIDAYS TOGETHER

The project “HE DOESN’T CARE...” can be interpreted as a meditation on the representative role of photographic images. Photographs are inherently tied to the realness of their subjects. But what happens when we try to invest the post-production software (Photoshop) with an authorial role?

In practice, the resulting pictures here presented are the residue of the dialectic performance between the photographer and the software. The scanned analogue image is opened in the program,

who is then asked to overwrite some of its parts. Because Photoshop is unable to conceive the semantic nature of the portrayed object, it is only able to grasp its chromatic information by processing it through its algorithms. The software rehashes the meaning of the original picture transforming the landscape into an abstract image. The title of the project toys with the idea of considering Photoshop as a thinking being who, by refusing to experience the world, prefers to re-invent it according to its own criteria.